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Richard Poelderl

About the author

Richard Poelderl

I’m a marketer-turned-builder. I learned digital marketing at FlixBus and, more importantly, at ProntoPro, where I led all traffic acquisition across countries for four years with search as the main growth channel.

I later spent six years as a software engineer for U.S. startups and co-founded AgreeTo, where I served as CTO.

Today, I help startups build content engines around programmatic SEO opportunities, consult on SEO strategy, and develop internal tools for scaling content at GoLongtail.ai.

This blog collects ideas I find myself repeating (and shower thoughts worth sharing). I publish drafts early and iterate with reader feedback — let me know what you’d like to see next.

Keyword Research in the Age of AI

Published November 6, 2025

Updated November 6, 2025

Keyword Research in the Age of AI

Google search volume is still the largest public signal for human intent, but AI agents are already adding their own layer of 'blind' keyword generation. Here's how to keep your research relevant for both.

LLM-Ready Content vs. Human-Ready Content

Published February 10, 2025

Updated February 10, 2025

LLM-Ready Content vs. Human-Ready Content

It's basically the same content, just laid out so an LLM doesn't have to guess what you're showing a human.