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Programmatic SEO in practice

Notes from the experiments, automations, and playbooks we use to validate and ship large content engines faster.

Keyword Research in the Age of AI

Published November 6, 2025

Updated November 6, 2025

Keyword Research in the Age of AI

Google search volume is still the largest public signal for human intent, but AI agents are already adding their own layer of 'blind' keyword generation. Here's how to keep your research relevant for both.

LLM-Ready Content vs. Human-Ready Content

Published February 10, 2025

Updated February 10, 2025

LLM-Ready Content vs. Human-Ready Content

It's basically the same content, just laid out so an LLM doesn't have to guess what you're showing a human.